One of the oldest and most pervasive Harajuku style groups is Decora, characterised by a pursuit of kawaii, or "cuteness," which is expressed in massive piles of hair clips, face bandaids, creative layering, and a mishmash of colours and textures. Don't let "cute" confuse you: There's nothing delicate or elegant about Decora. It's bright, it's loud, and it's in your face (or rather, on your face, via a Hello Kitty plaster). Though the style can appear as frivolous as a Halloween costume, there's a real statement behind the bevy of barrettes. In the face of pervasive group-mindedness, a rigid social order, and cultural reticence, the Decora have figured out a way to break free.
In the first episode of our new documentary series, Style Out There, our host Asha Leo travels to Harajuku to meet with street fashion superstars, like 90884 designer Kurebayashi , Junnyan , and Shoichi Aoki., the founder of FRUiTS magazine, to peel back the rainbow-coloured stickers and uncover the depth behind Decora.
About Style Out There
In fashion, what's seen on the streets is just as important as what goes down the runway. R29's Style Out There takes a look at the drastically different subcultures around the world, examining the myriad influences that color what we wear — and why.