When we heard that Jessy Linton – cofounder of the very cool salon Keash Braids – was launching a fashion label, we knew summer was finally heating up. One half of the duo responsible for packing your Insta feed with braided locks, the London-based womenswear and denim designer has now unveiled her new brand, Errortique.
"'Error' meaning wrong, and 'tique' coming from boutique – so, 'the wrong boutique'. It obviously sounds like 'erotic', and I wanted to create pieces for women to feel effortlessly sexy in," Jessy tells Refinery29.
The aim is to create 'semi-luxury' for women with less conventional tastes, and the pieces riff on fun '90s references, with nods to the best of '00s style. Think candy-tone colours, handkerchief hems, and a lot of ruching. Our favourite piece? The velvet halterneck, which comes in pistachio green or powder pink: one part J.Lo, one part Julie Cooper from The O.C, 100% summer in the city.