Thousands of people have congregated in the capital today for the London chapter of the global Women's March 2019.
This year's Women's March London has a "Bread and Roses" theme calling for an end to austerity in the UK.
"It is the common denominator in the rise of economic oppression, violence against women, gender pay gap, racism, fascism, institutional sexual harassment and [the] hostile environment experienced by marginalised groups of people in the United Kingdom who are the many not the few," organisers wrote on Facebook ahead of the event.
"With the imminence of Brexit, we want austerity to end and are demanding specific assurances from the UK government."
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The march began at Portland Place at 12pm and culminated in a rally at Trafalgar Square, where speakers included activist and model Munroe Bergdorf.
Bergdorf's powerful address, which she has since shared on Instagram, called for the movement to ensure that "no woman [is] left behind".
The first global Women's March took place on 21st January 2017 in protest against Donald Trump, who had been inaugurated as President a day earlier. However, this year's event – the third in what is becoming an annual tradition – was designed to have a broader focus.
"The latest wave of marches are different because we are now moving away from a reactionary position to one of consolidation," Aisha Ali-Khan, a co-organiser for Women's March London, told Refinery29 earlier this week.
"We want to outlive the Trump years because we all have so much more to offer than merely being a voice against the regressive and aggressive policies currently being pursued by the White House in the USA."
Though the march had deeply serious aims, the mood was also jubilant, with a crowd at Portland Place bursting into a rendition of Sister Sledge's feminist classic "We Are Family".
Crowds singing “We are family. I’ve got all my sisters and me” at the Women’s March in Portland Place pic.twitter.com/T0yXfGyff7
— Maya Oppenheim (@MayaOppenheim) January 19, 2019
And as has become customary in the Instagram age, marchers branded placards which were witty, poignant and definitely right-on. Check out a selection of the best signs below.
‘Let women bloom’
— Nitya Graciana Rajan (@NityaGRajan) January 19, 2019
The message from London’s #womensmarch2019 #Breadandroses pic.twitter.com/1Agu6Pi1Ni
Favourite sign so far #WomensMarch2019 @womensmarchlon pic.twitter.com/d1NezaFv0u
— KatherineNightingale (@kat_night) January 19, 2019
So excited to be seeing the incredible @AmnaAbdul1983 talking at @womensmarchlon about the need for intersectional feminism to dismantle discriminatory practices #womenswave #breadandroses pic.twitter.com/ANOyHEMjzq
— Rebecca Vagi (@RebeccaVagi) January 19, 2019