It's About Time You Wore A Bra That Actually Fits

Wearing the right bra can completely transform your confidence, comfort and posture, yet millions of women (apparently 80% of us) are wearing the wrong size or fit every day. In fact, a few mornings ago the underwire popped out of my most beloved bra (by 'beloved' I mean well-worn and to be honest it's a hideous, shapeless, faded, cheap old thing from H&M), but here I am still wearing it, ignoring the daily discomfort.

Many of us wear bras daily so why are we loathe to invest the time and money to find some that will not only make us look better but – more importantly – feel better.

Whether you add one new set to your lingerie collection or empty out your entire underwear drawer and start from scratch, take inspiration from these pretty little things ahead...

More from Shopping


R29 Original Series

Watch Now
A look at the subcultures around the world that color what we wear — and why.
Watch Now
Explore the world's most most vibrant cultural and culinary centers—in 60 seconds, of course.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.