“Boo’d Up” is the latest viral hit to take over people’s parties, car stereos, and the charts. The single is sweeping the country with infectious fever, and it’s safe to say that the artist responsible for it, newcomer Ella Mai, has become a hot commodity. The London-born singer announced the Boo’d Up summer tour will hit the U.S. in August. And viewers of Sunday’s BET Awards were able to get a preview of the show when Ella Mai hit the stage to perform. But it was just a small preview.
And not everyone is happy with how the singer was slotted into evening’s lineup. Ella Mai was relegated to the smaller stage, sponsored by Nissan. The Nissan Stage had been occupied all night by smaller acts and newcomers. And while the “Boo’d Up” singer is a fresh face, her song is certified platinum and has been on the Billboard charts for 11 weeks. Many fans felt that the success of her single warranted more screen time. At the very least, they thought she should have been allowed to perform on the main stage. And they let their feelings be known on Twitter.
To make matters worse, her performance was cut short in favour of advertising dollars. The audio of her performance was faded out as commercials played, and the show transitioned to other acts. Clearly, Ella Mai is not getting the respect on her name that she deserves.
It's possible that Ella Mai may not have put together an extravagant enough performance to warrant the big stage treatment. Nicki Minaj had not one but two stage set-ups during her performance. The stage was set up like a Philly street corner during Meek Mill's set. Ella Mai's greenness could have meant that she wasn't ready for the big stage.