Did Taylor Swift's New Video Copy This Perfume Ad?

Taylor Swift dropped a new video on Sunday night after winning female artist of the year at the 2018 iHeartRadio Music Awards, but in typical Taylor Swift fashion, the release has already sparked controversy.
The video for "Delicate", the fourth release from her album Reputation, sees Swift giving interviews on a red carpet, dancing around a fancy hotel lobby in a blue gown while making "dorky" faces, and instead of her usual #squad, most of the time she's either alone, ignored or flanked by bodyguards.
While the video has been warmly received by fans, with many dubbing her expressions and uninhibited dancing "relatable", the rest of the discussion around it has been far less complimentary, with many accusing Swift of "ripping off" others' work and channelling dance prodigy Maddie Ziegler.
Advertisement
The most common comparison so far has been between the video and a Kenzo fragrance advert directed by the US filmmaker Spike Jonze back in 2016. The ad sees US actor Margaret Qualley dancing energetically around a fancy building in a gown while pulling strange faces.
Watch the ad above and you'll struggle to deny the similarities, both in terms of their content and aesthetics.
Others have made links between "Delicate" and Britney Spears' 2000 hit "Lucky", which sees the pop icon struggling under the pressures of fame and surrounded by fans on a red carpet.
Again, the similarities are pretty striking.
Other eagle-eyed Britney fans have compared later scenes in "Delicate", in which Swift dances in an abandoned rainy street, to the video for Spears’ “Overprotected (Darkchild Remix)".
The video for the 2002 hit features a similar scene in which Spears is seen dancing in a street in the rain (from 2:50 above).
These similarities will no doubt be a Delicate issue for Swift, who has faced plagiarism accusations in the past, including over the lyrics to her worldwide smash hit "Shake It Off" last year.
Read These Next:

Watch

R29 Original Series

Watch Now
Fashion
A look at the subcultures around the world that color what we wear — and why.
Watch Now
Travel
Explore the world's most most vibrant cultural and culinary centers—in 60 seconds, of course.
Watch Now
Beauty
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Lifestyle
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.