The makeup we saw backstage at SS18 explored everything from glitter galore to demure ladylike looks. One of our favourite takeaways, however, was the return of blusher.
"This hasn't come from the usual trending food chain," Cult Beauty founder Alexia Inge explains, "the sudden lust for blush has come from the wellness boom that's taken over." Does that mean that the heavy coverage typical of 'Instagram makeup' is on its way out? It seems so. "In 2018, consumers will start to eschew the full-glam look of the last few years and look for products that exaggerate the attributes that signify wellness."
Alongside the healthy glow that comes from an outdoorsy lifestyle, the return of the '80s across both fashion and beauty could also be the reason behind the new blush. Glance through Debbie Harry's back catalogue of looks and you'll see what inspired the makeup artists responsible for fashion month's best faces. "There was a technique all over the catwalks called 'blush draping', which is when you take your blusher high up to your temples," Inge says.
From MAC makeup artist Kristina Vidic's soft but precise buffing at Clio Peppiatt, to the Revlon Insta-Blush swept up cheekbones at Sophia Webster, London's shows were awash with rosy flushes. Abroad? Chanel's models had clashing blue eyeshadow above their peachy cheeks, and Pat McGrath gave the girls at Valentino a whirl of flush from brow to cheekbone.
While the catwalks feature pigmented colours, to take it down to a wearable everyday look, use a light hand when swirling powdered blush up the face, and delicately dab dots of cream formulas along your bone structure before blending. For a punch, use the same product on your lips and remember, there are no colour rules here. Go as peachy or fuchsia as you like, and don't listen to those who tell you it's not your shade.