If you still aren’t quite getting the joke then allow user @edgette22’s final revelation to illuminate your mind, “11 Herbs & Spices," he concluded. "I need time to process this."
The joke is a callout to KFC's famous chicken recipe which uses, yes you guessed it, 11 herbs and spices.
The tweet has since gone viral with nearly 700,000 likes and counting. A number of users applauded @edgette22’s ability to pick up on such details (because seriously...who’s even paying attention to this?), while others noted the quiet genius of the Colonel's social team.
It’s easy to understand why the tweet garnered so much attention. While a number of us may notice celebrity follows (and unfollows), rarely are a brand’s Twitter “follows” so...conceptually accurate? "The person that runs the KFC account needs a raise," said one user.
Not to mention, for anyone lurking around KFC’s Twitter account we’d guess that most wouldn’t stick around long enough to draw such conclusions. Such levels of over-analyzation is typically reserved for exes, current partners, and people we actually know. (Unless you're Beyoncé.)
In age where a number of brands still struggle with social media, this viral tweet proves that KFC just may have mastered the subtle art of Twitter. Though, Wendy’s is also a frontrunner, after expressing what a number of us feel when we realize a supposed friend isn’t following back: “Just realized they weren't following back. Rude. Good joke though,” they tweeted. SO rude.