For even the most confident among us, loving your body doesn't always come easily. To remind us all to be a little kinder to ourselves (and our bodies), plus-size lingerie and swimwear brand Curvy Kate started a hashtag campaign, #MyBodyMyBFF, encouraging women to post photos of themselves in their swimwear.
In an Instagram post, Curvy Kate said that the campaign wants to urge us not to be "so hard on ourselves when our bodies and minds are so amazing," and to "pledge to treat your body as if it were your best pal in the world."
Across Instagram women are sharing photos of themselves to the #MyBodyMyBFF hashtag, along with messages of self-love and pledges to be kind to themselves.
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Model Netsai Tinaresse Dandajena shared two side-by-side photos of herself, writing,
"Now online I would want to post the picture without the rolls coz somehow society says that's the better me. But the reality is sometimes I feel sexy, sometimes I feel bloated. Some people find me beautiful others would beg to differ."
"Now online I would want to post the picture without the rolls coz somehow society says that's the better me. But the reality is sometimes I feel sexy, sometimes I feel bloated. Some people find me beautiful others would beg to differ."
"It's not easy but I will say to the young girl reading this surround yourself with people that perfect your imperfections," she continued.
"We wanted to produce a campaign that wasn’t just about people posting a one-off picture, but more about women joining a movement and pledging and promising to treat their bodies and minds better, to treat them with the kindness and care they deserve," Chantelle Crabbe, Curvy Kate's communications manager, told People.
"It’s also really empowering just to read through all the posts, there is such a wide variety of people involved that it makes you realise just how unique and special we all are," she added.
Given that a recent Refinery29 survey found that 73% of us still stress over wearing a swimsuit at the pool, it's nice to see a campaign that's advocating for a little more body love.
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