The Heartwarming Story Behind Kat Von D's Newest Liquid Lipsticks

There are plenty of reasons to love Kat Von D’s insanely popular makeup line — like the unparalleled lasting power behind the Tattoo Liner, for one — but her commitment to creating high-quality, high-performance products using only cruelty-free and vegan formulations ranks at the top of that list. Now, Von D just announced her plans to take that pledge one step further: She’s launching four new liquid lipsticks, the proceeds from which will go directly to animal rescue group Farm Sanctuary — and, by extension, the adorable sheep friends you saw hanging out on its must-follow Instagram.
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Von D teased the first of the upcoming releases on Instagram yesterday, a “terra-cotta brick shade” named Hilda, after the very first animal rescued by Farm Sanctuary back in 1986. The makeup mogul shared Hilda’s heartbreaking story in the caption — but don’t worry, there’s a happy ending. (Unlike My Dog Skip, which succeeded in traumatizing every ‘90s kid for life.)
“I can’t wait to raise money from these 4 new Everlasting Liquid Lipstick shades to donate to Farm Sanctuary,” Von D wrote. There are no official details about the launch just yet, but Von D says her eponymous brand will be revealing “sneak peeks” of the rest of the shades in the Farm Sanctuary Collection soon.
Stay tuned for more information, so you can help to save the animals and perfect your long-lasting makeup game — one liquid lipstick at a time.
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