We customise everything, from our morning coffee to the clothes in our wardrobe, so why not customise the products in our bathroom cabinet and makeup bag, too? Well, thanks to the growing number of bespoke beauty services, creating a product that suits you and your needs has never been easier.
While the concept of customisable cosmetics is nothing new, in the last few years the options have grown enormously and the choices available have become both more accessible and affordable. Once the privilege of women who could afford a Harley Street dermatologist, customisation is now available on the high street, for a fraction of the price.
A big part of this shift comes down to customer demand. With honest reviews readily available on YouTube, social media and forums, consumers no longer rely on brands or sales assistants for their advice. The beauty fanatic knows what they want and, thanks to the world of bespoke beauty, chances are, they might now be able to get it.