This Supermarket Is Selling Same-Sex Valentine's Day Cards For The First Time

Photo: Sainsbury's
Sainsbury's is selling same-sex Valentine's Day cards for the first time this year.

The new, inclusive cards show two women, or two men, standing next to each other with the message: "YOU + ME = HEART."

Sainsbury's said in a press release that the new cards will be available in 500 of its stores nationwide.

Sainsbury's Commercial Director, James Brown, said of the new cards: "Choosing the perfect Valentine’s Day card is a personal and sentimental experience, which is why we're pleased to offer new same-sex cards and give all of our love-stricken customers the ability to choose the card that's right for them."

The new cards are especially welcome coming from Sainsbury's. Though the supermarket chain featured a same-sex couple in its recent Christmas TV advert, individual stores have been criticised in the past for their conduct towards LGBT customers.

Last year, a same-sex couple were reprimanded for holding hands in an east London store. One half of the couple said he was "knocked for six" by the incident.

In 2014, a young lesbian couple were threatened with ejection from a Brighton store after a customer complained that a kiss they shared was "disgusting". Students then held a mass "kiss-in" in protest at how the women were treated.
Advertisement

Watch

R29 Original Series

Watch Now
Fashion
A look at the subcultures around the world that color what we wear — and why.
Watch Now
Travel
Explore the world's most most vibrant cultural and culinary centers—in 60 seconds, of course.
Watch Now
Beauty
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Lifestyle
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.