MAC Is Launching 28 Electric Lipstick Shades That Will Rock Your World

Let’s be clear: There is nothing fundamentally wrong with owning 50 lipsticks in subtle variations of red, pink, and nude. (In fact, we fully support it.) But when you find yourself falling into a colour rut of perfectly pleasant — but ultimately snooze-worthy — shades, it’s time to throw a wild card into the mix. That's where MAC's ColourRocker line steps in.

The beauty behemoth’s expansive range of lip colours is already the stuff of legend, but its new 28-shade collection is a little different from the rest. For starters, only a handful of the offerings are the kinds of hues the everyday lipstick enthusiast is accustomed to. You’ll find a few beige nudes, a bold orange-red or two, and just a couple of pinks among them. But the rest are out-of-the-box greens, purples, yellows, blues, and black — all ready to break you out of your comfort zone. Plus, at a reasonably affordable $17 a pop (U.K. price TBC), trying a new hue isn't all that risky.

Check out the fearless picks in the slides ahead, then get ready to burst out of your bubble — and let your newfound confidence lead you to the MAC store (or website) when the launch drops next month.

More from Makeup


R29 Original Series

Watch Now
A look at the subcultures around the world that color what we wear — and why.
Watch Now
Explore the world's most most vibrant cultural and culinary centers—in 60 seconds, of course.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.