An ongoing feud between makeup entrepreneurs and former friends Kat Von D and Jeffree Star came to a head today, with Von D releasing an Instagram post and a tell-all video that documents the duo’s one-time friendship and explosive falling-out.
While this came out of nowhere for many fans, it appears as if tensions had been rising for months, according to a nearly 14-minute video posted by Von D. For Von D, the disintegration of her friendship with Star seems to have culminated in a text exchange that went down last week, in which Von D claimed she was working to advocate for a friend who created artwork for Star, but who allegedly never got paid. “I kindly ask you, Jeffree...all I ask is that you do the right thing,” Von D pleads in her video.
So how and when did it all go wrong? Here’s everything we know so far in timeline form, but it’s important to note: Star has not yet posted a detailed rebuttal to the video, nor did he respond to our request for comment at press time. We will update the story with his response — which is expected sometime later tonight — as the situation unfolds.
2006: According to a tweet posted (and seemingly deleted) today by Star, he and Von D became friends about 10 years ago. In the video she posted today, Von D remembers Jeffree during this period as a friend whom she was eager to help. “I can tell you how he started his makeup line. I can tell you because I was there,” she says in the video. She even claims that she “hooked him up” with her factory contacts and an artist friend who could help with logo design.
2014: Jeffree Star launches his namesake makeup line. Von D later details her involvement in her video, saying that she connected Star with an artist, BJ, who she says helped create graphic designs for the Jeffree Star brand. “BJ drew up his logos, and Jeffree went forward with them — and it’s the logos you see now on all the caps on all his lipsticks. [Star] never, never paid BJ. BJ would call him, and Jeffree basically blocked his phone,” she claims.
Later in the video, she shows BJ’s original mock-ups for Jeffree Star packaging and logos and reads a text from BJ in her phone that states, “He didn’t need me anymore after that. He had the artwork already.” Von D alleges that’s when Star stopped taking BJ’s calls and refused to pay him. Von D then says, “I think as far as being an ethical company, it’s really wrong what Jeffree has done. I think he needs to pay BJ.”
June 12, 2016: Beauty blogger Stephanie Nicole posts a 40-plus-minute video in which she reviews new Jeffree Star products and discusses some of the online controversy surrounding the brand.
July 16, 2016: Von D discovers that BJ, the artist she recommended to Star, was supposedly never paid. In her later video, Von D continues, “The minute I found out about that, which was this last Saturday, I texted Jeffree and said, 'Hey Jeffree, can you explain to me why you haven’t paid BJ?' And he basically told me to go fuck myself and then blocked my number.”
July 17, 2016: Von D tweets a heart to @StefNicole, with no additional text. Fans speculate that this is Von D’s way of saluting the vlogger’s video.
After years of making excuses for, and rationalizing Jeffree's inappropriate behavior (including, promoting drug use, racism, and bullying) I can no longer hold my tongue after recent events. I know that over the years, many of you were introduced to Jeffree through me, and regardless if you chose to continue to follow him or not, I just would like to disassociate myself from him and his brand from this point on. I plan on posting a video explanation as to why I felt compelled to make such a statement. But for the time being, I simply want to apologize to anybody and everybody who has ever had to deal with any of his negativity. And yes, with a heavy heart, I will be pulling the shade "Jeffree" from my collection. Sending extra love to everyone out there. ❤️
July 19, 2016: In the wee hours of the morning, Von D posts a pic and note on Instagram announcing her desire to no longer be associated with Star. Fans and Star note that the photo used in the IG pic is from nine years ago. Star is not tagged. In her later video, Von D explains, “When someone blocks you you can’t [tag them]... The photo I chose was the photo of Jeffree when I knew him. That was, like, the Jeffree I know. The Jeffree that he is now is, like, this monster. This big, like, attention-seeking, fame-desiring, money-driven monster that I want no part of.” Shots. Fired.
July 19, 2016: Star responds to Von D’s Instagram post with a series of tweets, including, “She accused me of something that wasn’t true, so I told her to fuck off, then blocked her number. Not that juicy of a story, sorry.”
July 19, 2016: As promised, Von D posts a 14-minute follow-up video that she filmed while in Singapore. The testimonial describes the allegations she’s made and her take on the events that have led up to this point. Von D concludes the video by saying, “I don't want anybody to go after Jeffree. I don't want to go and attack or start wars. I think, if anything, we can just, like, send positive vibes his way and hopefully we can make some changes in his life.”
July 19, 2016: Star tweets this response: “There are 2 sides of every story. The truth will come out later today,” followed by a Snapchat video in which he calmly states, “So I woke up to a video that Kat posted this morning full of some really interesting lies and propaganda.”
Finally, Star said, “I know you guys are expecting me to pop off and be crazy, but that’s not how I react when something’s not true. Later tonight, I will be addressing the false allegations, the ‘logo drama’ which is already squashed, and everything else she lied about.”