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It's the 1940s and Bonnie is "blue." Why? Because of "periodic pain." Well, that's vague, isn't it? Midol wasn't just for cramps and headaches — it also saved women from "jumpy nerves!" Midol's 1940 ads all feature Bonnie, Betty, and Sally — and they always turn out so gay thanks to that little pill. Hurray!
Those red roses (a clear euphemism for blood) aren't going to get this gal down. She has a spiffy hat, gloves, and a cool dose of new found "confidence" thanks to Kotex napkins. This ad from the 1950s is important because it highlights a classic marketeer trope: the promise of "confidence". Somehow a working maxi pad doesn't just make you confident in its ability to prevent leaks, it also makes you a more confident woman (despite the waddle). Okay...
Oh, hell no.
This dude's wife's menstrual cramps were so hard for him! But worry not, his wife now takes Femicin and she "acts like the woman [he] married — every day of the month." 'Cause heaven forbid your wife's emotions ever change. That's strictly forbidden, never mind that she's bleeding for three to eight days. What a nightmare!
Unmarried girls are worried about using "internal sanitary protection," also known as tampons, because unmarried women are clearly virginal (and period protection clearly changes that). Apparently in the 1950s you needed someone to tell you it's okay to insert something into your own vagina.
A promise of a maxi-pad so great that you'll forget it's even there, despite it being a maxi-pad. Not sure how you can forget about a pad that happens to be belted to your waist, but Fems says it's totally possible. The one beacon of hope in this ad? She's not wearing white! Just a form-fitting dress.