As any beauty fan knows, there are some makeup brands that can just do no wrong. MAC will forever shell out inexplicably flattering lipsticks and crazy-pigmented hues. Maybelline will always deliver flawless, affordable mascaras. And it's likely that our editors will never stop paying lip service to Sunday Riley's Luna sleeping oil.
In fact, it's safe to say that plenty of beauty aficionados just won't shut up about certain brands. Parisians can't get enough of Odacité; New Yorkers are obsessed with Tom Ford. And Angelenos? Well, you're about to find out.
We asked Social Context Labs, a research company focusing on social media, to do some major internet digging and find the most-talked-about-online makeup brands in Los Angeles — and they narrowed down the list to the top 10 beauty lines. Ahead, the makeup Los Angeles girls can't get enough of — and what to snag from the brands.