We've all seen those high versus low, splurge versus steal spreads in fashion magazines. Nine times out of 10, it's ridiculously easy to understand why one pair of boots costs £595 and the other costs £59. The luxe version is 100% real leather, with sturdy soles and wooden heels and subtle details of craftsmanship; the cheaper pair is synthetic, strangely shiny, with an exposed silver zipper up the back. "Do they think I'm a fool?" you huff.
We do not think you're a fool. But we do think it's possible to put drugstore makeup in the ring, or on the face, with high-end makeup and get a tie for first place. And we set out to prove it to you. We called upon makeup artist Katie Jane Hughes to put together four spring looks — with a catch. One side of the model's face would feature only high-end products; the other side, only drugstore.
As you'll see, it's harder than you'd expect to tell which is which. In fact, Hughes believes that often, it all comes down to technique — not the product's price tag. "In my opinion, it's all about application and how you layer things that make them last [and look good]," she says. You might want to save on a high street lipstick, but splurge on a fancy powder — and that's entirely up to you.