Interestingly, these new age fans are a far cry from the stereotypical hippy that was once associated with crystal healing. "We have such cross section of customers now. Men and women from different ethnicities, young girls to older women, bankers, celebrities, dancers and even Russian oligarchs. Few fit into the hippie stereotype," explains Gabrielle Seymour from Buddha on a Bicycle. They have seen an exponential increase in the sales of crystals over the last year, so much so that they’ve had to increase the amount, size and quality to meet demand. Buddha on a Bicycle isn’t alone. "Crystals on Etsy have been a mounting trend over the past ten years," reveals Etsy Merchandiser Emily Bidwell. First we saw the emergence of druzy jewellery in 2007, this gave way to quartz rock crystals, pendants, and geode and crystal motifs used in art prints, tea towels, cards, and coasters’.
Last year I placed a new health crystal on my desk and within a month myself, my co-director, our fashion director and a friend who regularly visited the office all fell pregnant.
The beauty industry however, is well and truly on board: "There is a shift in the way the beauty industry is working. Enhancing the look and feel of your skin becomes a deeper experience when it’s uplifts your mood and state of mind," says Prismologie co-founder Fatima Alsabah. Their products are said to channel the “energies” of the stones, as well as providing the conventional benefits such as exfoliation and shimmer. Sjal's latest offering marries sapphire with biotechnology to stimulate cellular renewal while Starskin have combined the fast acting design of a sheet mask with diamond, tourmaline and emerald to brighten and illuminate. French brand Gemology is also shining bright in the UK. Their face and body offering, which is hugely popular amongst French celebrities, has undergone three years of research and includes a combination of 18 precious stones.
When you feel the connection to a stone in your hand...science goes out the window and the magic of intuition opens up a world of healing potential.
Magic or make-believe, the powers that crystals hold is still as misty as the piece of rose quartz we’re all rushing out to buy. But for some, that doesn’t matter. "No one knows for sure how crystals heal us," reveals Xochi Balfour author of The Naturalista. "But when you feel the connection to a stone in your hand, and some sort of energy building there, science goes out the window and the magic of intuition opens up a world of healing potential".
With thanks to The Astrology Shop.