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Yellow Pages: Mistletoe, 1992
A boy tries to kiss a girl under some mistletoe, but he can't quite reach her. So while she's busy puckering up, he grabs a Yellow Pages book and makes sure he's within reach of the oncoming smooch. It's an entirely wordless interaction
Ferrero Rocher: The Ambassador’s Party, 1993
Imagine actually going to a party like this. Everyone would smell of Elnett and Old Spice and there would definitely be an ice sculpture and you’d have to jostle past the quarter-back shoulder pads to nab some nouveau cuisine canapés – it’s just so Euro. Sure it’s had some flak over the years with accusations of not having aged well: the soft focus art direction, the poor dubbing and the what we’d love to hope is ‘irony’. But what’s not to love?
Coca-Cola: Holidays Are Coming, 1995
This year marks the 20th anniversary of Coca-Cola's Christmas trucks, and the "Holidays are Coming" jingle now has an entirely uncontrollable pavlovian effect upon us where we basically break down on the spot.
Chanel: Le Chaperon Rouge, 1998
Potentially the classiest advert of our roundup, Chanel No. 5’s red-satin take on Little Red Riding Hood featuring a supermodel, a real wolf, a hidden hall of golden perfume bottles and Danny Elfman’s “Edward Scissorhands” soundtrack is a winner.
Marks & Spencer: Not Just Christmas Food, 2006
M&S has a lot to answer for. This wasn’t just a Christmas ad, was it? This was an M&S food-as-good-as-sex ad and it paved the way for years of cheap imitations, including our muffled voice-over as mum offers to pour gravy for our ancient family members.