We're obsessed with sleep: how much we get, the quality of it, how it affects our day... And yet our obsession doesn't seem to result in better sleep satisfaction.
A recent report from the British Sleep Council found that 22% of Britons claim to sleep poorly every night, with almost half of us being kept awake by stresses and worries. Also: smartphones. Or something.
Plenty of places are making big bucks out of this worry about sleep. "Sleep hygiene" (the environment we create for ourselves to sleep in) has never been more closely scrutinised. Look at the rise in trendy affordable mattresses, for instance, adverts for which are heard daily on podcasts between slots for Blue Apron and Squarespace. Go back five years and imagine, if you will, a world in which mattresses were being marketed to twenty-somethings. See what I mean? We're obSESSED.