It's sold in a lovely bottle which, as we well know, is one of the main deciders when it comes to wrestling with the question: "Should I be sensible and buy the cheap stuff or should I get the stuff in the nice packaging?"
This gin is also, as has been mentioned, pink. Millennial pink, to be correct. We're going through a kind of millennial pink "phase" at the moment (in case you hadn't noticed). In the past two months alone we've been subject to millennial pink trainers, makeup, millennial pink home decor, millennial pink-themed movies... Even millennial pink pasta has made an appearance.