Remember Cards Against Humanity? The outrageous card game that everyone was obsessed with a few Christmasses ago? Well, it's still a thing and the company behind it is just as snarky and sardonic as ever. Only now, it's setting its sights on gender discrimination and the ridiculous "pink tax" that sees women charged more for certain products and services.
Cards Against Humanity 'For Her' is a new version of the exact same game which comes in a pink box, instead of the usual black, and costs $5 more (about £3.90) - just like women's razors! Taken at face value, the premise sounds both pointless and sexist, but once you've scrolled through the website it's clear the company is making a powerful point about sexism.
"Everyone hates it when the men retire to the parlor to discuss the economy and the various issues of the day. What are us ladies supposed to do?," the site asks. "Now there's an answer. Cards Against Humanity for Her. It's exactly the same as the original Cards Against Humanity game, but the box is pink and it costs $5 more."
The game is described in the site's FAQs and "trendy, quirky, and only [taking] minutes for us ladies to understand. The cards are soft and won't slip out of your hands. Perfect for Margarita Nights!" Well played, Cards Against Humanity, well played.
On the good question of why it costs more, the company says it's "because we're worth it", a clear jab at L'Oréal-style marketing. It also reels off a host of other clichéd phrases beloved by brands and the media that many women are sick of hearing.
To anyone wondering if they need another version of the game, given the cards are exactly the same, the company urges: "Treat yourself! Say yes to the dress. Find the best colour to wear for your skin tone. Stay in with the girls."
The accompanying imagery will also have you sniggering at your desk. The photos show women using the playing cards and pink box in various inventive ways. In one image a woman is shaving her leg with a card in the style of a Gillette Venus razor campaign.
Many on social media backed the company's clever approach of raising awareness of an important cause, with some Twitter users taking the joking and running with it.
Others failed to see the funny side and some seem to have missed the joke altogether.
The 'For Her' box isn't the first time the game has donated a portion of its profits to charity. In 2012, the company gave the profits from its Holiday Pack to the Wikimedia Foundation, which runs Wikipedia, in 2013 they went to US education charity DonorsChoose.org, and in 2014 to the non-profit Sunlight Foundation. Profits from its Science Pack of cards also go towards the Science Ambassador Scholarship, a scholarship for a woman seeking an undergraduate degree in science in the US. Cards Against Humanity, we salute you.