The hills may be alive with the sound of music in Bergün, a little town tucked away in Switzerland's canton of Graubünden, but visitors won't hear the sound of shutters — virtual or analog. According to Country Living, the town is so beautiful that it banned photography as a precaution. Bergün claims that it's mix of Alpine vistas, fairy-tale architecture, and Disney-ready farm animals are a combination that's sure to make anyone who's not there experiencing them sad and upset.
Don't believe it? Bergün even installed a special sign warning any would-be shutterbugs about the dangers of posting any snapshots to social media. The city installed a sign that reads, "Photographs of our picturesque landscape, shared on social media, can make others unhappy because they themselves cannot be here."
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Of course, many people are claiming that the town's social media ban is actually just a rouse to get more people to visit — and it's working. The sign itself has become something of a tourist destination, setting the stage for the perfect selfie. The hashtag #bergun is ripe with photos of the picturesque hamlet, so the ban doesn't seem to be deterring visitors from sharing.
Country Living adds that the city's mayor has found a temporary solution to the ban, which is really for the greater good, because seeing the clear skies and green valleys is giving some folk a case of wanderlust blues. Anyone interested in channeling their inner Ansel Adams can get a "friendly special permit," that allows photography within city limits. It's free, it's real, and it's probably going to be a collector's item.
Check out the mayor's warning in the video, below. Warning: It's full of imagery from Bergün, so you're definitely going to feel the urge to book a ticket to Switzerland.