Are you familiar with 'the Instagram makeup look'? That is, filled-in brows, a contour so sharp it could cut someone, and beige, pouty lips. Ringing a bell? Of course it is, because it's almost impossible to avoid if you use the app.
Like it or not, Kim Kardashian West had a major role in putting the combination on the social media map. With the help of her longtime makeup artists, the reality star's everyday glam has turned into a trendy look that's mirrored every single day online. You think I'm exaggerating? Right now, there are over a million YouTube videos that appear when you search "Kim Kardashian makeup."
Sure, there are people who've spent money on surgical procedures to keep up with Kim, but others simply grab their contour palettes and flat irons to emulate Mrs. West, showing off their stellar makeup skills along the way. Don't misunderstand us, there is certainly nothing wrong with copying your favourite celebrity's signature look — you do you! — but some are so uncanny that we couldn't keep them to ourselves.