You all know Emily Bador, right? The super-cute, super-freckly model from Brighton who's modelled for ASOS, Bella Freud, Refinery29 (hi) and Ivy Park for Topshop? If you don't follow her on Instagram already, you might want to start.
Over the past few months, Emily's been posting a series of body positive pics accompanied by much-needed messages about the impossible standards of beauty and body image to which women are expected to adhere.
In her first #bopo image two months ago, she posted a picture of herself in a bikini from 2015 next to a picture of herself in underwear now. In the old picture she was a UK size 4-6 and her waist was a teeny tiny 23 inches.
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As she said in the caption, she thought she was "fat" in the old pic. She wrote about how she used to have panic attacks over how much she weighed, and how she would get dizzy spells from not eating enough.
The post, unsurprisingly, resonated with thousands of people. Emily said she was "overwhelmed" by the response and has since posted more body positive pics.
Last night came another, even more candid shot.
In it, Emily (in her pants, like an absolute champ) displays everything normally shunned by overly-glossy, overly-edited Instagram accounts. She proudly touts her belly rolls, shows off her acne, her armpit hair. I mean, she looks great but, most importantly, she's delivering a fundamental message that needs to be shouted from the rooftops, and echoed across the world: "YOU DON'T OWE IT TO ANYONE TO BE PERFECT."
"You are not less worthy because you don't have a flat stomach," she says. "You are not less valid because you don't shave your armpits. You are not less beautiful because of your scars, stretch marks, eczema, acne."
"I'm just so sick and tired of the objectification of women's bodies and how it's seemingly ok to dictate a woman's worth based on what she looks like."
For the record, Emily knows it's not just white, cisgender women that are affected by impossible beauty standards. "This also obviously applies to men, and those who don't conform to gender binary stereotypes too," she writes. "Inclusivity and intersectionality is key."
If you don't agree with her, you can totally see yourself out. Any hatred, she says, "Will result in instant block looool."
Yes, Emily.