Why do we like it so much?
It's quick to use and has fun filters. It is a lot more real than Instagram, a lot less argumentative than Twitter, and a lot more hip than Facebook. Now that Snapchat has even infiltrated the White House, it's safe to say the app is in it for the long haul.
In addition to the political powers in D.C., dozens of celebrities are jumping on the Snapchat bandwagon, eager to share glimpses of their behind-the-scenes life with their fans.
Everyone from models to actresses (to model/actresses, to model/DJs, you get the idea) are daily users (DJ Khaled and Kylie Jenner just might be addicted) and now, some are even using the platform to premiere and share original content.