There are trends, and there are trends: the ones so beloved by celebs and the everywoman alike that they just don’t seem to quit. They pop up over and over again, until they’re no longer just crazes — they’re signs of our times. The hair trend with perhaps the most longevity? Gotta be platinum. Everyone from Rita Ora to your next-door neighbour is rocking the hue. So, why shouldn’t you?
Turns out, you don’t have to sink thousands into creating and maintaining a megawatt blonde — it’s totally doable at home. Yes, many colourists, like Roxie Darling of Hairstory in New York City, warn against it, but that doesn't stop many of us rebels from doing it successfully. So, if you’re brave enough, read on. Just use your best judgment.