But masks aren't just a quick fix. "Many people only think about using a hair mask or treatment when they can see or feel that damage has been done. Damage, such as split ends, can be concealed, but only temporarily. Regular use of a mask will keep your hair in healthy condition and help fortify it, so it resists damage," Paul Percival, cofounder of Percy & Reed explains.
This Internet-Approved Beauty Routine Totally Changed My Mornings